Introduction When you look at a design and instantly feel calm, connected, and ready to engage, there’s usually one secret at play: alignment. Think of it as the unsung hero that turns design chaos into clean, organized, eye-pleasing harmony. But alignment isn’t just about keeping things in a straight line. It’s about giving elements purpose,...Read More

Introduction One of the most powerful yet often underutilized elements in design is negative space. Also known as white space, negative space refers to the empty or open areas surrounding the design elements. While it may seem counterintuitive, this absence of content can be as impactful as the content itself. Mastering the use of negative...Read More

Tell your story, even if you’re not sure how. Maybe your friends frequently say things like, “You’ve had an experience that many people could relate to and learn from; why don’t you tell your story?” Everyone has a story or experience worth being put into writing. If you run a business, odds are there are...Read More