Introduction One of the most powerful yet often underutilized elements in design is negative space. Also known as white space, negative space refers to the empty or open areas surrounding the design elements. While it may seem counterintuitive, this absence of content can be as impactful as the content itself. Mastering the use of negative...Read More

The Risks of Cheap Website Design I recently came across a business that interested me and decided to check out their website to learn more. I was surprised at the condition of the site after giving it a once-over. Dated design, poorly constructed, typos galore. Bad. I decided that I probably wouldn’t contact them –...Read More