A website redesign doesn’t just live online—it should inspire a complete refresh across all your marketing materials. That’s exactly what Tandem Studios helped Saylor-Beall do after launching their new website earlier this year. A Modern Website for a Classic American Brand Saylor-Beall has been manufacturing high-quality, American-made industrial air compressors since 1915. When they came...Read More

Introduction As we step into 2025, we take a moment to reflect on the top typography trends of 2024. Last year saw a fascinating blend of nostalgia and modernity, with new typefaces and trends emerging from leading foundries and designers. This post revisits the key typography trends of 2024 and examines how brands leveraged them...Read More

Rebranding is an exciting yet daunting process for any business. It signifies growth, evolution, and a refreshed vision for the future. A key element of rebranding is designing a new logo, a visual cornerstone representing your company’s identity, mission, and values. While the idea of unveiling a fresh look might be thrilling, it’s no small...Read More

Introduction One of the most powerful yet often underutilized elements in design is negative space. Also known as white space, negative space refers to the empty or open areas surrounding the design elements. While it may seem counterintuitive, this absence of content can be as impactful as the content itself. Mastering the use of negative...Read More

Tell your story, even if you’re not sure how. Maybe your friends frequently say things like, “You’ve had an experience that many people could relate to and learn from; why don’t you tell your story?” Everyone has a story or experience worth being put into writing. If you run a business, odds are there are...Read More