A website redesign doesn’t just live online—it should inspire a complete refresh across all your marketing materials. That’s exactly what Tandem Studios helped Saylor-Beall do after launching their new website earlier this year.
A Modern Website for a Classic American Brand
Saylor-Beall has been manufacturing high-quality, American-made industrial air compressors since 1915. When they came to Tandem Studios, they were ready to update their digital presence with a more modern, streamlined website that better reflected their leadership in the industry.
Once the new website was launched—featuring a cleaner layout, updated visuals, and reorganized product information—the next step was ensuring consistency across the rest of their brand collateral.
Why Collateral Needs to Match Your Website
Brochures, pamphlets, product sheets, trade show displays, and even email templates all speak for your brand. If your website has a fresh, professional design and your printed materials still reflect an older version of your identity, it creates confusion for customers and suppliers. That’s why updating collateral post-website launch is so important.
The Process: Updating Saylor-Beall’s Collateral
For Saylor-Beall, this involved:
- Redesigning brochures and data sheets to align with the visual direction of the new site.
- Rewriting product descriptions and headlines to match the tone and clarity of the web content.
- Refreshing brand photography with new, high-resolution images of compressors, facility shots, and in-use visuals to enhance both print and digital materials.
- Professional copywriting to ensure consistent voice, messaging, and technical accuracy across all materials.
- Simplifying technical information layouts to improve readability and usability.
- Ensuring brand consistency across fonts, colors, logos, and image styles.
These collateral updates reinforce the same high-quality, professional image introduced on the website—building brand recognition and trust at every point of contact.
Let Tandem Studios Help You Keep It Cohesive
Whether you’re launching a brand-new website or just updating an old one, Tandem Studios can help ensure your entire suite of marketing materials matches your new look and feel. From design to copywriting to photography to print production, we make the transition seamless—and the results shine.