Founded in 1896, the Michigan Optometric Association (MOA) is one of the state’s oldest organizations, and was created to provide leadership for the development of optometrists to provide comprehensive eye care for patients in the state of Michigan.
Our partnership with the MOA began in January 2022, and we worked quickly to assist in revamping their collateral and social media graphics.
Part of this process including updating the format of their annual report, which was typically distributed as a very basic document, to a piece that was designed to better reflect the MOA’s vision and initiatives. The MOA’s annual meeting is held during the Great Lakes Eyecare Conference in Detroit. As such, the design of the annual report incorporated imagery of Detroit including the Ambassador Bridge.
To learn about the MOA, visit www.themoa.org.
