Category

Marketing
Communicating Inclusivity Through Visual Design: A Guide for Creating Welcoming Spaces
As we celebrate Pride Month this June, it’s the perfect time to reflect on how we, as designers, can communicate inclusivity through visual design. Creating welcoming and inclusive designs isn’t just about aesthetics; it’s about sending a message that everyone is valued and respected. Here’s how you can achieve that in your work. Understanding Inclusivity...
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Color Palette Cards
Whether you’re browsing a website, walking through a store, or flipping through a magazine, the colors around you are constantly influencing your emotions and perceptions. It’s important to understand the basics of color psychology to provide valuable insights into why certain designs resonate with us more than others. What is Color Psychology? Color psychology is...
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Abstract Digital Horizon Design
Introduction The other day my wife was watching one of her favorite interior design shows, Flea Market Flip. In this particular episode, something caught my ear and it was important enough for me to write about it. The show’s concept is teams of two attend a flea market where they must purchase and rehab various...
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remote work marketing strategies
Introduction COVID-19 has fundamentally changed nearly every aspect of our lives. For many people, remote work has gone from an occasional “I need a mental health day, but still want to get a few things done” situation, to now being their regular daily routine. Where video conferencing was a way to connect with far-flung clients...
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YouTube and Social Media advertising strategies
The limitation of our in-person interactions due to social distancing has people turning to the internet like never before. Even as some restrictions lift and we try to “get back to normal,” it’s become our primary way to stay in touch, keep informed, and escape the walls of our homes (at least mentally). This rise in...
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person writing on Macbook laptop
Tell your story, even if you’re not sure how. Maybe your friends frequently say things like, “You’ve had an experience that many people could relate to and learn from; why don’t you tell your story?” Everyone has a story or experience worth being put into writing. If you run a business, odds are there are...
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