By

Stephen Plumbley
Hand holding a compass.
You’ve decided to embark on the exciting journey of bringing your creative vision to life, but you may find yourself wondering, “What in the world is a creative brief, and do I actually need one?” Think of a creative brief as the compass that guides your project, ensuring that every design element aligns perfectly with...
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When it comes to businesses, we often hear the terms “brand” and “logo” thrown around. But what exactly is the difference between the two? Let’s break it down. The Power of a Brand: A brand is like the personality of a company. It’s not just a logo or design; it’s the whole package. A brand...
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In today’s competitive landscape, standing out and making a memorable impression is crucial for success. That’s why it’s time to unlock the power of professional graphic design and marketing support services to take your visual impact to new heights. Stand Out with Captivating Graphic Design Captivate your audience with visually stunning designs that capture attention...
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Man reading magazine in bedroom
In my time in the field of print design and electronic media, I’ve seen the rapid evolution of digital spaces, from an almost novelty to a global superpower of marketing, advertising, and PR. In the early days websites were nothing more than glorified yellow page ads (remember those?) and now it feels like products are...
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Abstract Digital Horizon Design
Introduction The other day my wife was watching one of her favorite interior design shows, Flea Market Flip. In this particular episode, something caught my ear and it was important enough for me to write about it. The show’s concept is teams of two attend a flea market where they must purchase and rehab various...
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Closeup of a female graphic designer's hand on an Apple computer mouse.
Introduction: One of my professors likes to say “Art is Work.” I think I want that on a t-shirt because it’s true. In the past two months, I have been asked “So, how’s the internship?” by almost everyone I know. I usually come up with “It’s good! I’m learning so much it’s crazy!” If they’re...
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Person proofreading a document
Introduction: Spending a good deal of my career in the nonprofit realm, I realized that budgets don’t always have the capacity for proofreading staff. If the task of proofreading has fallen to you, here are four quick proofreading tips that can help anyone do this job well! 1. Read it out loud. I always read...
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remote work marketing strategies
Introduction COVID-19 has fundamentally changed nearly every aspect of our lives. For many people, remote work has gone from an occasional “I need a mental health day, but still want to get a few things done” situation, to now being their regular daily routine. Where video conferencing was a way to connect with far-flung clients...
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Discount Website Design
The Risks of Cheap Website Design I recently came across a business that interested me and decided to check out their website to learn more. I was surprised at the condition of the site after giving it a once-over. Dated design, poorly constructed, typos galore. Bad. I decided that I probably wouldn’t contact them –...
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YouTube and Social Media advertising strategies
The limitation of our in-person interactions due to social distancing has people turning to the internet like never before. Even as some restrictions lift and we try to “get back to normal,” it’s become our primary way to stay in touch, keep informed, and escape the walls of our homes (at least mentally). This rise in...
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