Whether you’re browsing a website, walking through a store, or flipping through a magazine, the colors around you are constantly influencing your emotions and perceptions. It’s important to understand the basics of color psychology to provide valuable insights into why certain designs resonate with us more than others. What is Color Psychology? Color psychology is...Read More

In the business landscape, a common misstep involves placing too much emphasis on the logo by trying to make it the linchpin of the company’s identity. In the design process, many embark on a quest for a logo that represents every last service or product the business offers. However, this isn’t necessary. Many businesses mistakenly...Read More

Managing your small business or brand’s design needs can take time and effort, especially when diving into the world of hiring a full-time graphic designer. But fear not – that’s where graphic design retainers swoop in to save the day! Let’s chat about why design retainers matter, the cool perks they bring, and the different...Read More

In the exciting process of creating your brand’s visual identity, we want to share three essential principles that lay the groundwork for a logo that not only stands the test of time, but also speaks authentically to your target audience. 1. Establish Your Reasoning As we embark on this design journey together, let’s start by...Read More

You’ve decided to embark on the exciting journey of bringing your creative vision to life, but you may find yourself wondering, “What in the world is a creative brief, and do I actually need one?” Think of a creative brief as the compass that guides your project, ensuring that every design element aligns perfectly with...Read More

When it comes to businesses, we often hear the terms “brand” and “logo” thrown around. But what exactly is the difference between the two? Let’s break it down. The Power of a Brand: A brand is like the personality of a company. It’s not just a logo or design; it’s the whole package. A brand...Read More

In today’s competitive landscape, standing out and making a memorable impression is crucial for success. That’s why it’s time to unlock the power of professional graphic design and marketing support services to take your visual impact to new heights. Stand Out with Captivating Graphic Design Captivate your audience with visually stunning designs that capture attention...Read More

In my time in the field of print design and electronic media, I’ve seen the rapid evolution of digital spaces, from an almost novelty to a global superpower of marketing, advertising, and PR. In the early days websites were nothing more than glorified yellow page ads (remember those?) and now it feels like products are...Read More

Introduction The other day my wife was watching one of her favorite interior design shows, Flea Market Flip. In this particular episode, something caught my ear and it was important enough for me to write about it. The show’s concept is teams of two attend a flea market where they must purchase and rehab various...Read More

Introduction: One of my professors likes to say “Art is Work.” I think I want that on a t-shirt because it’s true. In the past two months, I have been asked “So, how’s the internship?” by almost everyone I know. I usually come up with “It’s good! I’m learning so much it’s crazy!” If they’re...Read More