Managing your small business or brand’s design needs can take time and effort, especially when diving into the world of hiring a full-time graphic designer. But fear not – that’s where graphic design retainers swoop in to save the day!
Let’s chat about why design retainers matter, the cool perks they bring, and the different types you can explore.
So, what’s the deal with graphic design retainers?
It’s like making it official with a design agency – you sign a contract for on-demand services, and they’ve got your back every month. Talk about a win-win! The deal brings stability and consistency for both your brand and the creative genius behind the designs. Plus, you can choose a set duration or keep it rolling like a perpetual high-five.
So, why should you have a design agency on retainer?
Well, imagine having a designer who adds a sprinkle of uniqueness to your brand’s personality and ensures every design outcome is as reliable as your morning coffee routine. That’s the magic of having a designer on retainer!
Breaking it down – What’s a Design Retainer?
It’s like a friendly pact between your brand and an agency, laying out the hours they’ll dedicate to making your brand look fantastic. Perfect for brands with consistent design needs, covering everything from website jazz to social media vibes and marketing collateral.
How does this boost your business?
- Less Paperwork: Say goodbye to piles of paperwork and hello to a stress-free zone.
- Discount Opportunities: Enjoy some wallet-friendly rates as your relationship with your design agency blossoms.
- Consistent Style and Quality: Keep your brand looking sharp with a consistent identity and top-notch designs.
- Simpler Working Relationship: Quick chats, less stress – it’s like having a design team who reads your mind (almost).
What flavors do retainer agreements come in?
- Traditional Retainer: Set payment for specific hours – like a design buffet.
- Rolling Hours: It’s like having a design superhero on call, ready to swoop in whenever you need.
- Access to an Expert: Get the VIP treatment with a designer’s expert touch whenever you want to spice things up.
Graphic design retainers are a whole new ball game compared to freelancing contracts. The secret sauce? A mutual agreement on financial terms that sets the stage for awesome collaborations, strategic design magic, and some serious career growth.
Looking to set up a stress-free design retainer? Set up a FREE consultation and check out our design portfolio.